Branding Is Strategic.
Marketing Is Tactical.

Branding is the promise you make and deliver to your customers or clients. It ultimately becomes how your organization is perceived.

In its simplest form, a brand is a feeling people have about your company or organization, your products or your services. It starts with the company name or a product name, and then there is a logo, and there may be a tag line added to that. It’s the consistent use of form, type style and colors.

Above all, whatever your brand, it must look and feel the same wherever it’s used. Don’t  dissipate it—in any way wherever it is used. It must deliver on the promise you’ve made.