Direct Marketing Takes Many Forms

Direct Marketing is a targeted form of marketing. It’s designed to retain customers or donors and to find new ones. It can be online or appear in mailboxes across many zip codes.  Often, smart direct marketing maximizes creative costs and results by using a blend of online and print.

Consider Using These Various Options:

What Makes Direct Marketing Different?

While some marketing techniques are designed to increase awareness or to educate markets about a company’s products or services, direct marketing’s goal is to persuade the recipient to take action. Getting a sale is the ultimate goal, but some customers will not be ready to buy on-the-spot. However, they might:

• Visit a website
• Call for more information
• Return a postcard requesting a quote
• Enter their name and email address
• Make a purchase

Why Is Direct Marketing Successful?

Unlike mass advertising, which is presented to everyone, direct marketing targets only those people who are likely to have an interest or need in your company’s product or service.

Other reasons direct marketing is successful are:

• You can make the message personal, making the recipient feel it is meant just for them.
• It is more cost-effective to market to buyers who have been identified as likely to buy.
• The likelihood of making a sale to a targeted customer list is higher to begin with improving the return on investment.
• It is measurable, using a number of built-in ways to track the success of each campaign and allowing you to improve with each mail or email cycle.